Marketing Department Program
SEO is not something you do anymore. Its what happens when you do everything else right.”
Chad Pollitt, Forbes Top 100 and International Speaker
A Complete Marketing Department
Marketing Department Package
Marketing Department Highlights
In-Depth Marketing Strategy:
We do the research to discover what your to find your unique value proposition and how to position you in the marketplace. A marketing strategy will help you identify your ideal customer, understand their needs and how to meet their expectations. A good marketing plan will be based in market research, address an unmet need and focus on the right marketing mix to achieve maximum results.
Content Planning & Creation:
We build out your content portfolio with social media posts and content specifically designed to improve your search rankings and increase customer trust. We develop a content calendar to map out strategic keywords to organize your content development. We create your content that delivers value to your key audience and we promote that content through blogging and social media. As marketing consultants we have the systems and resources to make the most out of your content increase SEO.
SEO - Search Engine Optimization:
Optimization of all current website pages as well as link building, local optimization and keyword ranking reports. We use title tags, meta tags, meta descriptions and schema to optimize your website. SEO has two main components, on page and off page SEO. Onpage SEO makes your website search engine friendly. Of page is all about authority and credibility that is established by authority links back to your website.
A Website Built From The Ground Up:
We will build you a website specifically designed to maximize your content strategy, and help implement a plan that keeps it up and running at blazing mobile and browser speeds. Building a site that is mobile responsive is now a bare minimum.
Podcast Management & Production:
We manage and produce a regular podcast as part of your content marketing plan.
CRM, Marketing Automation:
We build out your content portfolio with social media posts and content specifically designed to improve your search rankings and increase customer trust.
Marketing Materials & Digital Advertising Plan:
We will create unique marketing materials that deliver you marketing messages to your target audience. We will utilize online tools and media to promote your brand and products to connect with your target prospects to deliver your core message. We are Boston marketing consultants that will help you plan your digital marketing efforts to leverage your media spend to maximize sales and ROI.
Local SEO Directory Management:
We submit your business information to relevant local directories to ensure your business information is available for local searches. We make sure your information is consistent and accessible to search engines for ranking your site for strategic keywords. We work consistently as local Boston SEO consultants to unify your business' directory listings, and to improve your rankings in your targeted keywords. Part of business management is managing how you are represented to the public.
Online Review Management:
We give you the infrastructure to collect positive reviews and ratings to make your local search profile stand out. Particularly important in local search review on Google, Yelp and facebook build a foundation of trust for your potential targets. Reviews have also become an important factor within the search algorithm, so engaging your clients for reviews is a critical part of your marketing strategy.
Marketing Funnel Creation:
We will leverage the tools we build into your website and marketing system to make effective sales and marketing funnels. Creation of the right call to actions will drive potential clients to engage in the content and try your brand.
Email Marketing Campaigns:
We will manage and run all email marketing campaigns to gain and nurture leads.
Continuing Growth Foundation:
We help you build the foundation you need to continue to grow your business month after month.