Content marketing is a long-term strategy focused on building a rich rewarding relationship with your target audience by providing them with relevant high-quality content that is timely and addresses their issues and questions. Great content allows you to establish a relationship with a potential customer outside of the purchasing environment that develops trust and confidence that you are truly there to fulfill their needs. It is also important to be consistent and thorough with your content to ensure that you are a reliable source of information and can be their go-to resource. Content that integrates strategic keywords is the linchpin SEO and digital marketing. Content Marketing is a strategic marketing approach that focuses on creating and distributing valuable killer content.
In today’s world of SEO content is king. Not just any old content. Content that provides value, is shareable and is seen as authoritative in your marketplace demands dominance.
Most organizations don’t know where to start or how to develop and promote their content. They know their business but how do you create killer content. FireRock Marketing has developed a Four-step system to make the most of your valuable content.
Content is not just providing value today, but it lays the foundation for the future of your marketing strategy and communication platform. FireRock Marketing will promote your content in the following ways: Blogging, social media marketing, email marketing, video marketing, infographics, and public relations. As Boston SEO experts we leverage your content to build your brand and integrate into the right marketing mix.
Fresh, updated and relevant content is the cornerstone in any content marketing strategy. Proper use of a blog to produce and highlight your content will help you showcase your content and give a system for your content marketing. As Boston marketing consultants we will present and market your content.
Leverage the power of email marketing to keep your existing customers in the loop and your prospects engaged. Leverage your website to capture critical information about your potential customers and develop email campaigns to convert that potential into valuable customers.
Infographics are a stand out tactic that convey complex information quickly and people love to link and share them.
Get your social posting in gear so you can stay top of mind, amplify your content and increase your social referrals. As you are able to use your social media platforms to amplify the reach of your content you will start to realize the real power of your content.
Video has become, hands down, the best way to convey your marketing message to generate leads and increase conversions on your site. Video marketing has become the new standard for capturing the attention of your audience. Video also has quickly become a factor for Local Boston SEO and how search engines rank your site.