We specialize in customer acquisition
with expertise to deliver results

Strategy First

In our experience, the key determinant of successful marketing is the alignment between objectives, strategies, and tactics.  Without this cohesion, marketing can quickly turn into an expensive set of untethered, unmeasured activity. That’s why most of our engagements start with a strategy session and the development of a marketing roadmap based on an understanding of the business, the competitive environment and - most importantly - the customer.

Tactics that work

We customize our tactical plans for each of our clients based on the needs of their business, their customer profile and - of course - their budget.  Regardless of the size of the engagement, we build a plan that can be measured and optimized based on agreed-upon KPIs. That way, we know how to maximize the investment and our clients know that we are holding ourselves accountable.

Human touch

Without a strong, mutually beneficial relationship, all of this strategy talk sounds like consultant mumbo-jumbo (or is it buzzword bingo?)  That’s why we take the time to get to know you, your business and your customers. Marketing is not a science project or a game with a pre-determined outcome.  It is a process that takes time and work. We value our clients and work hard to earn their trust.

Have you ever asked yourself why marketing can feel like such a crap-shoot?  Can you imagine if you had the same low confidence in your accounting team? Or your logistics group?  That’d be bad. Really bad.

At FireRock Marketing, we are committed to restoring your confidence in marketing. We provide transparency with proactive reporting and accountability with regular communication. We test, refine and measure our marketing strategy to get you the results you seek. The FireRock Marketing team delivers confidence in your marketing, reducing distractions and allowing you to focus on the business. Learn More.

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How We Help

We think of customer acquisition as an interdependent ecosystem.

Search Engine Optimization​

Search Engine Optimization​

We make sure that the right customers can find you.

Our Strategic Organic SEO Packages provide on-page and off-page optimization (through a mix of content management, site structure optimization, blog outreach, magazine submissions, backlink diversification, and other rank building activities). Ideal for businesses who primarily do business online, compete nationally, or do not have actual physical locations. Every website and market is different and takes a strategic unique approach. Our Boston SEO Company serves national clients to expand our clients online reach to attract and capture the right audience. United Medical Marketing Consultants are SEO experts that will work with you to leverage your most powerful online marketing asset, your website!

Google My Business Optimization

Google My Business Optimization​

Our strategic approach produces GMB and Local Maps results

We use a variety of means designed to increase a business’s local online presence by improving the brand’s relevance and prominence. No longer can you rely on citations alone, those days are gone. Instead, we create powerful signals that create trust and authority for your brand. And trusted, authoritative brands rank higher, both in the 3 pack and organically.

Responsive Website Design

Responsive Website Design​

Your website is essentially an extension of your company, and it should be treated in a way that reflects your business to potential customers online.

Small businesses don’t work the same way as big companies, so their websites shouldn’t be the same either. It takes a specialist agency to know how to design websites for small businesses, especially when they’re focused on growth. That’s why it’s so important that you pick the right web design agency for your small business, to ensure that your company achieves its goals.

Marketing Automation

Marketing Automation

Marketing automation streamlines, automates, and measures marketing tasks and workflows.

Executed well, these programs can give your business the ability to produce better results without the time investment of traditional outreach and sales so that companies like yours can increase operational efficiency and grow revenue faster.

Online Reputation Management

Online Reputation Management

Customer Reviews are the single most effective marketing you can do for your company.

While reviews can be scary, the fact of the matter is that reviews are highly visible online and bad reviews can tank your lead generation efforts. We help you get great reviews on ANY site that’s right for your business.

Lead Generation and Digital Advertising

Lead Generation and Digital Advertising

Done well, online advertising can be an efficient and effective way to drive leads to your business.

Unfortunately, the process of planning and buying media can be overwhelming for those unfamiliar with the various platforms. At FireRock Marketing, we specialize in planning, buying and optimizing online ads on Facebook, Instagram, Google and LinkedIn.

Content Marketing

Content Marketing

Is content still king? You bet it is.

Unfortunately, the process of planning and buying media can be overwhelming for those unfamiliar with the various platforms. At FireRock Marketing, we specialize in planning, buying and optimizing online ads on Facebook, Instagram, Google and LinkedIn.

Data Analytics and Insights

Data Analytics and Insights

Information that works for your business

Data, analytics, and insights work together to better understand how your customers use your product or service. Insights and analytics depend on each other and on data to make a vast amount of information understandable. Most importantly, it takes that information and puts it to work for your business predicting how your customers will behave.


Our Clients

Case Study

Lead Generation by leveraging SEO

FireRock Marketing was approached by this company for help with its digital marketing strategy and execution. This included Lead Generation by leveraging SEO, Analytics, Paid Search, and customer engagement. They were experiencing a stagnation of their lead generation tactics which included traffic to their site with low conversion rates.

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