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Marketing trends move at the speed of light. Which is why you need to stay on top of the industry to keep from being blown away.
Over the last 10 years, marketing has become a primarily web-based medium. And web development is a big part of keeping your marketing program fresh and relevant.
Ring in the new year the right way by staying on trend. Here are 5 big web development trends to watch for in 2019.
1. E-Commerce Personalization
In 2019, online stores need to focus on the personalized shopping experience. Content management systems (CMS) are available to manage your E-commerce site.
So it’s never been easier to incorporate online sales into your business.
The top CMS platforms include Magento, Shopify, and OpenCart. The best part of these platforms? They often have built-in analytics systems.
Using analytics, you can collect more information about users’ likes and dislikes. Use this data to customize content for each user. Personalized content keeps your customers coming back for more and more!
2. Artificial Intelligence
Have you noticed those little chatbots that pop up on websites these days? Those little guys started becoming a hot trend in 2017. And they aren’t going away any time soon.
Live chat is a great way to show your customer that you care about their needs. And artificial intelligence is how those little chatbots work.
Right now they’re limited in what they can do. But further development will allow artificial intelligence to handle more and more work for you and for the consumer.
3. Blockchain
If you haven’t heard of Blockchain, you aren’t alone. It’s been around for a while, but mainly for use in the cryptocurrency sector, i.e. Bitcoin. But it’s quickly catching on in other parts of the internet.
It uses blocks of information stored all over the web, in millions of different computers. This data is public information. And it can’t be stolen or corrupted by any one individual.
It’s considered one of the safest ways to store data. And it’s a big trend to look for during the upcoming months.
4. Cybersecurity
Cybersecurity is taking on an even bigger role in 2019 than in the past. Customers are more skeptical than ever about the security of their information.
A web security breach can be a killer for your online business reputation. So nip it in the bud by keeping cybersecurity extra tight in 2019.
Invest in advanced monitoring software to keep track of web security. And SSL encryption to prevent security breaches on your website.
5. Mobile Defaults
Gone are the days when most of your customers sat down in front of a computer to check out your website. We’re in a mobile world. And the mobile functionality of your website is critical to marketing success.
Optimizing for mobile is a different way of thinking about website design. But it’s sure to pay off in the long run.
Stay on Trend: Web Development Trends 2019
Are you ready to ring in the new year? These are some of the hottest web development trends to look out for in 2019.
Personalized shopping experiences are more important than ever to your customer. And intelligent chatbots will lead the way toward offering better customer service.
Blockchain is powering its way into the industry as the optimal way to store data. And cybersecurity combined with a solid mobile design is tops in the minds of your customers.
To learn more about the digital marketing strategies we offer at Fire Rock Marketing, click here.
We’re here to help you navigate the changing environment of digital marketing!
