What if your job was to stay ahead of things and you were already falling behind?

We all know that web development moves at the speed of light. And if you want your web-based business to look modern and professional, you need to stay on top of the latest trends.

Worried that you don’t know what’s hot in web development news? Keep reading to discover the 5 hottest trends of 2019!

1. Chatbots

It’s something of an open secret that people would rather text than talk on the phone. And that applies to web pages as well!

If a customer has a question, they’d rather message your business than pick up the phone. But it takes a lot of time and resources to have humans respond to every message.

Chatbots allow you to provide instant responses and handle some of the main questions customers have. It’s easy for both the user and the designer and helps establish your online reputation.

2. Progressive Web Applications

Speaking of phones, we are now at the point where the majority of people browse the internet on a mobile device. And that’s why progressive web apps are the latest web tech to make a splash.

This is a design philosophy in which a website mimics the appearance of a smartphone application. That includes fast loading and push notifications, and the user doesn’t have to download anything.

You get all the benefits of apps with none of the drawbacks!

3. Motion UI

Motion UI is another bit of new web tech that is mostly a design philosophy. It revolves around adding elements like 3D graphics, videos, and other visual enhancements to your site.

The reason is simple: people have a really short attention span. Abundant imagery helps you get the customer’s attention right away before they move on to the next site!

4. Mobile Optimization

Mobile optimization has been a trend for several years now. But take it from us: it’s more important in 2019 than ever before.

On the basic level, mobile optimization includes a responsive design that resizes a page to look good on any screen size. Your pages should also load fast, which pleases users and moves your site up in the Google search rankings.

Keep in mind that smartphone users are accustomed to social media interactions. Your text should be short, to the point, and use images where necessary.

5. Single Page Design

The other side effect of users visiting via mobile devices is that people don’t want to click on many different page links. That is why single page design has become so popular.

As the name implies, this design puts all of a website’s key information on a single page. You should still provide links that drop users down to the section they are looking for.

This is your “best of both worlds.” Users who prefer links and users who just want to scroll down will both be happy!

Web Development Trends: The Bottom Line

You now know about the hottest trends in web development. But do you know how to get a real marketing boost?

At FireRock Marketing, we help propel sites to superstar status. To see what we can do for your site, just contact us today!