Pharma Services Company

Challenges

Pharma services company approached FireRock Marketing for help with its digital marketing strategy and execution. This included Lead Generation by leveraging SEO, Analytics, Paid Search, and customer engagement. They were experiencing a stagnation of their lead generation tactics which included traffic to their site with low conversion rates.

Approach

We conducted a comprehensive audit of their website, Google adwords, customer journey and lead conversion campaigns. By conducting thorough research we were able to uncover both on-page and off-page issues that were causing their organic traffic to remain stagnant. We were also able to determine the elements of their marketing automation and lead conversion that were not optimizing potential customers engagement with the site and ultimately reducing leads for their sales pipeline.

Program Execution

Executed strategy to align Analytics and Tag Manager to accurately capture traffic metrics
Comprehensive On page audit
Competitive Research
Keyword mapping and prioritization
Off page authority building

On page Optimization including:

Customer Journey mapping (focusing on User Intent)

Search Engine Marketing (SEM)

The Results

By taking a methodical approach to managing their digital marketing efforts we were able to increase their online dominance and attract the right clients with confidence.

increase in Users

0 %

increase in Sessions

0 %

increase in New Users

0 %

increase in Pageviews

0 %

decrease in Bounce Rate

0 %