We partner with you to identify opportunities and execute a marketing system to build your business. We work with you to find your core message and develop digital marketing plan that will attract the ideal customer.
We use a mix of online marketing tools and offline tactics to generate qualified leads - consistently and efficiently. We will help you nurture those leads to convert them to profitable long-term clients.
We identify and activate your best customers to serve as your online sales force. We have unique advocate programs to amplify your best customers voice to tell your story. Referrals to your business are critical to sustainable success.
Our methodology combines an in-depth knowledge of the most impactful marketing tools with decades of marketing experience into a marketing system that delivers predictable results for our clients. Our approach is grounded in a holistic, long-term point of view that hones in on our clients’ ideal customer and puts a data-centric system in place that efficiently turns prospects into customers and customers into evangelists for your business. We give you the tools and expert marketing guidance that you need to get the most out of your marketing. Boost your marketing presence by working with Boston Marketing Consultants at FireRock Marketing to discover the perfect digital marketing solution for your business.
The system starts with strategy, skips over the marketing BS and, most importantly, delivers sustainable growth for our clients.We start by digging in with you and your team to understand your business, map your competition and hone in on your most important customer. From there, we develop insights that lead to tactical recommendations and a measurement plan. We build a firm sales and marketing foundation based on marketing strategy before proposing a series of tactics aimed at increasing traffic. Until you find a way to change the context of how your ideal customer views what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build momentum. You will see intermediate success and will start to lack confidence in your marketing.
We bring to bear a marketing mix of programs and tactics customized to the needs of each of our clients. In some cases, we will recommend online advertising while in others we might focus on direct mail. And we have pre-built packages to make it easy to get started. These marketing systems will not force you into any particular solution but are intended to provide structure and a discipline into your marketing. We leverage your website to implement marketing automation that will not only capture more potential customers but nurtures them along the sales and marketing funnel to try and buy your products and services.
Your happy customers can often be your best marketing tactic. We have programs to identify and incentivize our best customers to become your voice by sharing their positive experiences with your company. Our proven Ambassador programs deliver incredible results. We amplify the voice of your most loyal customers to not only influence their direct friends and family but exponentially grow their sphere of influence.