Engaging valuable content should be at the core of your marketing strategy. Instead of selling or positioning your product or service, you are helping to solve problems or answer questions. Your content must be relevant and usable to your customers and potential audience.
Content marketing is a long-term strategy focused on building a rich rewarding relationship with your target audience by providing them with relevant high quality content that is timely and addresses their issues and questions. Great content allows you to establish a relationship with a potential customer outside of the purchasing environment that develops trust and confidence that you are truly there to fulfill their needs. It is also important to be consistent and thorough with your content to ensure that you are a reliable source of information and can be their go to resource. Content that integrates strategic keywords is the linchpin SEO and digital marketing. Content Marketing is a strategic marketing approach that focuses on creating and distributing valuable killer content.
In today’s world of SEO content is king. Not just any old content. Content that provides value, is shareable and is seen as authoritative in your marketplace demands dominance.
Most organizations don’t know where to start or how to develop and promote their content. They know their business but how do you create killer content. FireRock Marketing has developed a Four step system to make the most of your valuable content.
Content is not just providing value today, but it lays the foundation for the future of your marketing strategy and communication platform. FireRock Marketing will promote your content in the following ways: Blogging, social media marketing, email marketing, video marketing, infographics and public relations. As Boston SEO experts we leverage your content to build your brand and integrate into the right marketing mix.
Fresh, updated and relevant content is the cornerstone in any content marketing strategy. Proper use of a blog to produce and highlight your content will help you showcase your content and give a system for your content marketing. As Boston marketing consultants we will present and market your content.
Leverage the power of email marketing to keep your existing customers in the loop and your prospects engaged. Leverage your website to capture critical information about your potential customers and develop email campaigns to convert that potential into valuable customers.
Infographics are a stand out tactic that convey complex information quickly and people love to link and share them.
Get your social posting in gear so you can stay top of mind, amplify your content and increase your social referrals. As you are able to use your social media platforms to amplify the reach of your content your will start to realize the real power of your content.
Video has become, hands down, the best way to convey your marketing message to generate leads and increase conversions on your site. Video marketing has become the new standard to capturing the attention of your audience. Video also has quickly become a factor for Local Boston SEO and how search engines rank your site.
Including press releases and PR activities is a fantastic way to increase your visibility and authority in your niche. As Boston Marketing consultants we know how to spread the word and get your brand the press it needs to be successful.
You’ve probably heard the well-known phrase: “Content is king.” However, content marketing is a significant investment – one you don’t want to make unless you’re going to see a significant return on that investment.
Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted.
What does your content marketing need if you’re going to bring in a return on investment? You need three basics for a content marketing strategy that pays off, including:
Quality Content – First, you must create quality content if your marketing efforts are going to succeed. The web is packed with content today, and if you have poor content, people will just move along to the next piece of content. Poor content also has the ability to damage your reputation. You must make sure that each piece of content is of high quality.
Relevant Content – Content also needs to be relevant to your audience for your marketing efforts to provide results. You must provide content that your customers and potential customers actually care about. Gear your content towards current customers, since 80% of your business is going to come from a small percentage of your customers. Give people relevant content that keeps them coming back to your business for more.
A Strategic Keyword Plan – Of course, you also need a strategic keyword plan for your content. Without a good keyword plan, your content will never bring in traffic or further your reach online. Before you begin investing money in content, make sure you have a good keyword plan in place that will allow you to make the most of each piece of content you invest in.
Some local businesses make the mistake of building their content marketing strategy around one or two forms of content. However, if you want to see the biggest return on investment, you need to make use of multiple forms of content.
Different forms of content reach different people, and a strategy that uses multiple formats works best. Blogging, infographics, audio, and video are all excellent forms of content you can use to promote your local business.
The best type of content your business can create is community-focused content. Get involved in your community with your content marketing strategy. Provide local media with great news, get involved with local organizations and businesses that your community already loves. Invest in your community and earn traffic and powerful links.
As you get involved locally, quality content will follow and you’ll be able to retain your current customers, increase brand awareness, and strengthen your local perception, making the most of your content marketing dollars.
Content marketing can either skyrocket the exposure your business gets, helping your prospects to know, like, and trust you enough to want to do business with you – or it can quickly become yet another burdensome, unproductive marketing tactic that draws your resources and provides a disappointing return.
While managing your own content marketing strategy for your company can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many companies outsource their content marketing to the pros.
If you’d like to talk about the role content marketing could play in filling your sales funnel, we’d be delighted to have that conversation.