Maps, directories and a local content strategy provide you with the critical visibility you need to drive valuable local leads to your business. Local Boston SEO is the most cost effective digital marketing.
Only a few local businesses show in the Google maps results.
Take control of this exclusive real estate for your business. This prime real estate attracts the right customers to your business. FireRock Marketing will ensure that potential customers can find you online. Optimize your website to drive traffic and generate leads!
As a Local Boston SEO Company we have the expertise to put you on the map.
The first question we get is What is SEO? Search Engine Optimization (SEO) is the marketing process of impacting the visibility of your website in organic (free) search engine results. In search results Google™ displays pages it finds to be relevant, credible and authoritative. It makes sense that website authority is part of the equation. Not only do you want to find the right answer when you search for something, you want to be able to have confidence that it comes from a credible source.
Google regularly makes changes that have a huge impact on small businesses, and one of the most recent local SEO changes is that Google is only showing up to four ads and three maps results above the fold. With this change, having one of those top three positions is Google maps is definitely critical if you want to enjoy greater online visibility and an ever-increasing number of clicks over time.
FireRock Marketing provides expert Boston SEO services that delivers traffic to local businesses by being passionately engaged in pursuing rankings for our clients. Before delving into how your business can enjoy local search engine domination, it’s important to understand local rankings. Local search results show up for people who look for places or businesses that are near their current location. They are shown in various places across Google Search and Maps. For example, if someone searches for “Italian restaurant” on their cellphone, they will probably see local results – because that’s what they actually want to see, not a restaurant five states away.
Local Boston SEO is important for your business, but it’s become extremely competitive. To compete in the local search results, you need to better understand how Google ranks your business in local results. To get a complete comprehensive plan using a Boston SEO consultant is extremely helpful and can uncover some hard to get to tactics.
Take the time to check your business listing and its local rankings. If your business is not showing up at all or it’s nowhere near those coveted top three spots, you may need to improve your business information online. A Google My Business account can help and help you improve your presence in Google Maps and Search.
Once you have an account, it’s important to enter complete and accurate business information to ensure you show up in the right local searches. This information may include your phone number, business category, physical address, and more. You also need to list accurate hours, verify your location, add photos, and start interacting with customers by responding to reviews that are left by customers who visit your business.
This information must be precisely, exactly the same in every single listing. Even slight differences (such as St. versus Street) will be picked up by the search engines as being different addresses – and this conflicting information in listings will work against you. As a business you must keep track your business listing in these directories and have a consistent profile presented to the search engines. As your Boston SEO firm we will proactively track your listing and keep everything up to date.
For local Boston SEO domination, you also need to understand how Google actually determines those local rankings. Three main factors are used to determine rankings, including prominence, distance, and relevance. A business’ prominence refers to how prominent or well known it is, and prominence is often based upon information Google gets from the web about a business. Review score and count are a part of this factor, so having more positive ratings and more reviews can improve your local rankings.
Distance is also a factor in local rankings. If users do not specify the location, Google will take what is known about their location and calculate the distance, using this to determine the results. Last, relevance is also a factor in local search rankings. When you add detailed, complete business information to your profile, Google is better able to understand your business, ensuring that you are listed to relevant searches.
Local SEO cannot be ignored if you want to grow your business. Start working with a qualified marketing consultant to improve your local Boston SEO results so you can dominate the local market. There are many local SEO tasks that are so time-consuming and tedious that you simply won’t have time to do it on your own – and other tasks that require sophisticated software to do well, such as removing duplicate listings that are not exactly the same.
Just as no business two decades ago would risk not being listed in the local phone directory, smart business owners today invest in local SEO services. This tactic is one of the best ways to compete effectively against much bigger businesses with a national presence – without breaking the bank. FireRock Marketing is a Boston SEO Company that specializes in developing and executing every detail for a successful SEO campaign. We are Boston marketing consultants that deliver results.
With recent changes in Google where they have removed all the advertising on the right-hand side of the search results, now the only results you see above the fold for local searches are Google Adwords and Google maps. When you combine a powerfully written Adwords ad and your presence in the local 3 pack you have prominent positioning that practically locks out all but a few of your competitors. Now you are talking about total local SEO dominance. Your potential customers will see you wherever they look and this establishes your business as the authority in the marketplace. FireRock Marketing Consultants focus on achieving these dominant results for you and your business to attract the right customers to your business.
Request a consultation to learn more about how we can help you employ a powerful local Boston SEO presence in your business.