Customer Acquisition Agency

We call ourselves the Customer Acquisition Agency because it is true.  Every day, we focus on helping our clients efficiently attract, convert and retain the right customers.  It might not sound like a revolutionary concept, but in the world of marketing agencies, we are frequently surprised to see how many of our competitors lose their focus on the results that matter.

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Search Engine Optimization

We make sure that the right customers can find you.

SEO or search engine optimization is the marketing discipline that is focused on growing website visibility and ranking in organic (non-paid) search engine results. SEO requires both technical structure and creative design elements to improve rankings, attract the right audience, drive traffic, and improve website rankings in search engines. There are many aspects of SEO that need to be considered and addressed to have an impact on the success of website rankings.  As Boston SEO experts we take a strategic approach to researching the right keywords to link building. Learn More

Google My Business Optimization

Our strategic approach produces GMB and Local Maps results

We use a variety of means designed to increase a business’s local online presence by improving the brand’s relevance and prominence. No longer can you rely on citations alone, those days are gone. Instead, we create powerful signals that create trust and authority for your brand. And trusted, authoritative brands rank higher, both in the 3 pack and organically.  Learn More

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Responsive Website Design

Your website is essentially an extension of your company, and it should be treated in a way that reflects your business to potential customers online.

Small businesses don’t work the same way as big companies, so their websites shouldn’t be the same either. It takes a specialist agency to know how to design websites for small businesses, especially when they’re focused on growth. That’s why it’s so important that you pick the right web design agency for your small business, to ensure that your company achieves its goals.

Marketing Automation

Marketing automation streamlines, automates, and measures marketing tasks and workflows.

Executed well, these programs can give your business the ability to produce better results without the time investment of traditional outreach and sales so that companies like yours can increase operational efficiency and grow revenue faster.

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Online Reputation Management

Customer Reviews are the single most effective marketing you can do for your company.

While reviews can be scary, the fact of the matter is that reviews are highly visible online and bad reviews can tank your lead generation efforts.  We help you get great reviews on ANY site that’s right for your business.

Lead Generation and Digital Advertising

Done well, online advertising can be an efficient and effective way to drive leads to your business.

Unfortunately, the process of planning and buying media can be overwhelming for those unfamiliar with the various platforms.  At FireRock Marketing, we specialize in planning, buying and optimizing online ads on Facebook, Instagram, Google and LinkedIn.

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Content Marketing

Is content still king? You bet it is.

It’s a well-established business truth that effective content marketing rapidly accelerates the growth of your business. Engaging valuable content should be at the core of your marketing strategy. Instead of selling or positioning your product or service, you are helping to solve problems or answer questions.  Your content must be relevant and usable to your customers and potential audience.

Data Analytics and Insights

Information that works for your business

Data, analytics, and insights work together to better understand how your customers use your product or service. Insights and analytics depend on each other and on data to make a vast amount of information understandable. Most importantly, it takes that information and puts it to work for your business predicting how your customers will behave.

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