Understanding Web Development’s Place in the Marketing Budget

Understanding Web Development’s Place in the Marketing Budget


Did you know that 72% of consumers who search online for local businesses end up visiting stores within five miles of where they are? This means that a good website is crucial to traffic to brick and mortar stores and beyond. All small and medium-sized businesses need a strong website to create an online presence that will in turn boost sales. 

Creating a website is a daunting task and it can be difficult if you are unfamiliar with web development. Understanding web development will help you find the proper place for it in your business’s marketing plan and budget. Start by understanding web development to determine what type of website your business needs.

Web Development Basics

The first step in understanding web development is learning what it is. Website development broadly refers to the tasks associated with or creating websites for hosting via intranet or internet. Typical web development work includes the coding or programming that enables a website to function. 

In website development, there are many aspects to the building process. The web development process includes:

  • Web design
  • Web content development
  • Client-side/server-side scripting or programing
  • Network security configuration

These are all essential steps to building your business’s website. Web development is a rigorous process that may take a professionals help. 

Websites can be designed with many different business needs in mind. Whether you want to prioritize conversions, leads, content, or another business goal, your website should help you accomplish that target. 

Understanding Web Development for Your Business Needs

In order to determine how much budget to allocate to your business’s website development think about your business needs. Internet marketing and website development are important aspects to consider when creating your company’s budget. You must allocate time and money to these efforts to be as successful as you possibly can. 

What business needs do you need to consider when creating your marketing and website development budget? Think about the amount of advertising, social media, print marketing collateral, email marketing, website projects and more that you would like to complete in the next year. All of these projects take time and money that needs to be allocated to your marketing budget. 

Website development projects are a massive undertaking. If you foresee any website development or redevelopment you should earmark funds to hire a web development and design company. 

The Small Business Administration (SBA) recommends businesses spend about 2 percent to 10 percent of sales revenue on your marketing work. Dedicate a portion of this budget to your website development projects. 

Web Development Help

Understanding web development can be tricky. However, you are not alone! Our team of digital experts is here to help your small business create an impactful online presence. 

It is crucial to attract, engage and convert traffic on your website. Our skilled team will help you create an online user experience (UX) that delivers results for your bottom line.

Contact us today at FireRock Marketing to build your small business’s website. 


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