4 Things to Consider When Choosing Marketing Consulting Services

4 Things to Consider When Choosing Marketing Consulting Services


You may think you can handle your own digital marketing. You have social media accounts, you can write a blog, you can use pre-designed WordPress themes for your web design. That’s all you need to be a digital marketing expert, right?


The digital marketing landscape is constantly changing. Digital marketing campaigns require avid attention and planning. And, you also have your competitors to worry about.

To ensure you’re known to your customers, it’s vital your digital marketing is powerful. But no two digital marketing consulting services are the same.

Here are four things to consider when finding a company to handle your digital marketing efforts.

1. Know Where to Look

Are you searching in your 10-year-old yellow pages encyclopedia for a digital marketing consultant?

No — you’re obviously looking online. But when you search for “digital marketing consultants” on Google, you’ll come up with a slew of results.

Instead, search for specifics. For example, maybe you prefer to work with a local marketing expert.

In addition, don’t contact a consultant unless they have testimonials and proof of their results.

2. See If They Will Work with Your Current Marketing Strategy

No two companies have the same marketing strategy. Whether it’s your niche or just your customer base, it’s important your marketing service is willing to work with your brand.

Take a look at your marketing strategy. What works and what doesn’t? What improvements do you need? See if your marketing service is flexible enough to work with your wants and needs.

3. Ensure They’re Skilled in Many Areas of Digital Marketing

“Digital marketing” refers to a bubble of techniques that will help you perform better on the digital landscape. This is why it’s important to find a consultant who’s skilled in a myriad of digital marketing strategies.

Here are a few specializations to look for:

  • SEO
  • Content creation
  • Web design (or can outsource this)
  • Social media marketing
  • Paid advertisements

While it’s important to look for the processes you need, it’s helpful to find a multi-talented digital marketing professional.

4. Do Your Own Research

While the marketing consultant is the professional, you shouldn’t walk in blindly.

Ask them to describe their own processes and tools in detail. Then, conduct your own research.

Let’s say your marketing professional wants to invest in PPC ads. But you read that companies in your niche will benefit more from SEO. Discuss this fact with your marketing professional.

In addition, look up the tools they use. Did you find a competing tool gets better reviews? See if your marketing consultant is willing to switch tools.

Are You Looking for Digital Marketing Consulting Services?

Finding trustworthy digital marketing consulting services can be difficult. But you don’t have to search any longer.

At Fire Rock Marketing, our services range from organic SEO to online reputation management. We also offer local SEO to Boston-based businesses. Not sure what you need? We offer many marketing service programs and bundles.

Click here for a free marketing consultation.


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