Ever heard the phrase “content is king” but never understood how or why this is true? Not sure why you should focus on content marketing?

We’re here to clear it out for you. Read our guide below to learn 5 crucial benefits of content marketing. From building authority to widening your brand’s reach and appeal, we’ve listed it down for you:

1. Builds Authority

The of the biggest benefits of content marketing is that it helps establish you as an authority on a specific niche topic. The more blog posts or videos you put out, the more you present yourself as a reliable source of information and entertainment. People will keep coming back to discover new tips, facts, and advice.

Building authority makes you more relevant to people’s queries. Google ranks sites according to relevance, which means you shouldn’t ignore the power of a good content marketing campaign!

2. More Traffic, More Conversions

Content marketing grows your business and we mean this in literal terms. The more content you post on your site, the more SEO-friendly it becomes. Keyword usage increase, you’ll gain more opportunities for backlinking and content sharing, and you’ll have more pages for people to visit.

With more traffic comes more conversions. The better your content is, the more likely it is people will end up contacting you, subscribing, or purchasing. So start blogging, create new video content, and design new social media posts now!

3. Establish Trust and Loyalty

Think back to the reasons you continue visiting a website. It’s likely because you trust their content. You know that each time you come back, there’s content you can believe in and enjoy.

Do the same with your site too.

Regularly create content that people will want to keep coming back for. Maintain consistency so that people will learn to accept your authority. If you ever mention details or claim things as facts, provide sources so that people know they can trust you.

By doing this, you’ll establish brand loyalty. Why would they invest time in a competitor when they already know they can trust you?

4. Increase Brand Awareness

Posted something on your blog that you know people will link back to for months or even years? That’s evergreen content, meaning it will remain relevant for a long time. People often share that kind of content, meaning they’ll expose your content and brand to all their friends and associates too.

It doesn’t end there. Entertaining content and in-depth informative content also increase brand awareness. People will keep coming back for both.

5. Affordable Marketing

Content marketing isn’t the only method you’ll rely on but it’s arguably the most affordable upfront. Yes, you will need to pay for writers, SEO tools, and plugins but the benefits outweigh the costs.

The cost of content marketing is also significantly lower than other methods, like running a PPC campaign. At least a third of small businesses invest in paid advertising and it can cost $10,000 or more.

Reap the Benefits of Content Marketing Now!

These are 5 amazing benefits of content marketing you could enjoy right now. Don’t delay any further and start creating content people will want to keep reading or watching.

Of course, these aren’t the only marketing tactics available. If you want more useful guides, check out our other posts today. You can start with this one tackling the best digital marketing tips for 2020!