Marketing Blog

digital marketing

How To Excel At Digital Marketing

Digital ad spending is outpacing TV. Digital marketing is taking over the world of business but it can be a tough hurdle to leap for many business owners. Let’s look at some ways to make the most of your online marketing efforts. What Is Digital Marketing? Digital marketing is a blanket term that covers various

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web development

5 Web Development Trends To Watch In 2019

What if your job was to stay ahead of things and you were already falling behind? We all know that web development moves at the speed of light. And if you want your web-based business to look modern and professional, you need to stay on top of the latest trends. Worried that you don’t know

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marketing consultant

4 Qualities To Look For In A Marketing Consultant Agency

Your business’s marketing strategy has a profound impact on the overall success and image of your business. One of the strongest tools you can have in your toolbelt is a strong marketing agency. Hiring a marketing agency, though, presents its share of challenges. Marketing isn’t as straightforward as it may often sound. You want the best return

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e-commerce website design company

5 Questions to Ask When Hiring an E-commerce Website Design Company

50 milliseconds is all your website has to make a good first impression. Clunky or an overwhelming design will send visitors straight to your competitors. Even if your product is better, that poor website design is enough to drive them away. We understand creating a beautiful website is tough. You run a business after all so

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best b2b websites

The Best B2B Websites Have These 5 Things in Common

Did you know that 90% of B2B buyers search for products online before buying? Before you roll your eyes at that statistic (because everyone researches online, right?), it’s important to pay attention to it. In order to grow your business, you need to be able to be found by these customers. If you’re not, you can forget

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business reputation, online reputation management

How to Successfully Build and Manage Your Business Reputation Online

Reputation is everything in the business world. With our current climate of online research and reviews, your business reputation means more now than ever before. Studies show that consumers read at least 10 reviews for a company before they are willing to give them their business. Additionally, 67% of consumers are swayed one way or the other based on

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online pr, reputation management

Here’s Exactly How You Should Handle Your Next Online PR Crisis

Around 59% of business owners experience a crisis at some point. There are certain things you should do when your company experiences an online PR crisis. About 53% of PR crises are due to controversial company development. Nearly 43% of PR crises are negative or critical new media campaigns. You never know when you’ll need serious PR crisis

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Bostons Best reviewed Digital marketing agency

4 Things to Consider When Choosing Marketing Consulting Services

You may think you can handle your own digital marketing. You have social media accounts, you can write a blog, you can use pre-designed WordPress themes for your web design. That’s all you need to be a digital marketing expert, right? Wrong. The digital marketing landscape is constantly changing. Digital marketing campaigns require avid attention and

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