Marketing Blog

what is a marketing consultant, marketing consultant, business consultant

What is a Marketing Consultant and How Can They Boost Your Business?

According to the U.S. Small Business Administration, a successful business should be spending a total of 8% of their total revenue on marketing. This figure is recommended because, put simply, marketing is the lifeblood of any business operation. But, marketing a business successfully can take huge amounts of time, resources, and human capital. This is why many

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business reputation management, online reputation management

The Importance of Your Online Business Reputation Management

About 90% of consumers read online reviews before making a purchase. Online business reputation management has never been more important than it is today. Nearly 74% of consumers claim positive reviews make them trust a business more. Negative reviews detract from that sense of trust. Bad reviews, inflammatory speech, reputation bombs, and negative media attention can all

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GDPR, privacy policy, marketing strategies

Privacy Policy 101 for Small Businesses

If you are a small business thinking about improving your marketing, coming up with a privacy policy may not be on the top of your list of priorities.  If you are like most SMBs, your top marketing priorities are probably SEO, content marketing, and small business podcasts.  But if your business collects data about your

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Buyer Personas

What exactly is a Buyer Persona, anyway? (And Why It Matters to Small Businesses)

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the

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Summertime marketing ideas for small businesses

Summertime Opportunities for Small Businesses Marketing

Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping.  Small business marketing has never been more fun. Whether your small business marketing strategies

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Customer Service, FireRock Marketing, reputation management

Customer Service as a Marketing Engine

Customer support is among the most crucial services you provide, and if you do it well, then you can turn your customer service into your greatest marketing tool. Small business marketing and customer service are often treated as separate entities within many companies, and this can cause problems for prospective clients, existing customers, and your

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Inexpensive video

Tools for Creating Inexpensive and Effective Videos and Infographics

Videos and infographics are a vital part of a successful and comprehensive content marketing strategy.  According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short

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Small business podcast

How to Create an Effective, Low-Cost Podcast

Podcasts are a great way to reach new demographics, engage your existing audience, and entertain listeners with valuable information in an interesting format. But if you’re exploring new opportunities for content marketing and have never dabbled in podcast recording before, then the process may seem quite daunting. However, recording a podcast isn’t all that difficult

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online reputation management, online reviews, reputation management Manage customer reviews

The Importance of Reputation Management for Small Businesses

Reputation management has changed significantly over the past few years.  Once upon a time, dissatisfied customers had the ability to impact a business insofar as they could tell friends, family, and neighbors about bad service, subpar products, or other transgressions. But these days, people have a global platform for voicing dissatisfaction with brands, in the

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Content Marketing

5 Simple Tricks to make your content stand out

Struggling with your content marketing program?   Here are some simple tips on how to make your content marketing program original and stand out.  1. Provide something of value to the reader This is and always will be the most important ingredient to a successful content strategy.  When writing your blog post remember you want to

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