There are 27.9 million small businesses in the United States, which means no matter what field you’re in, you’ll have competition. If you hope to get ahead of the competition, you need to master the art of digital marketing.
In the age of technology, there’s just no way to get around that fact. Your business needs to utilize digital marketing if you hope to stay alive. But just as technology is constantly changing, so are digital marketing trends.
Google and other search engines are constantly changing their algorithms, which means you need to change with them. Also, consumers are changing how they search the web which means you also have to change.
Here are some of the top digital marketing trends to watch out for in 2019.
1. Voice Search is Growing-Grow With It
It’s estimated that by 2020, half of internet searches will be done through voice rather than text. More and more people are utilizing smart features such as Apple’s Suri and Amazon’s Alexa to search for things online.
What does this mean for digital marketing? It means you should start creating content that caters to what people will search using their voice.
Consider how people speak differently than they type. Write content in a more conversational tone so it’ll match the voice searches of consumers.
2. Social Media Influencers
Unless you live under a rock, you’ve undoubtedly seen popular Instagram users promote different products and services on their accounts.
Social media influencers are becoming increasingly popular due to how massive social media has become. If you can get someone with even a small following on Instagram, YouTube, or another social media platform to promote your product, you’ll be way ahead of your competition.
3. Mobile Optimization
While mobile optimization isn’t necessarily a new trend, it’s still becoming increasingly important and that will continue through 2019.
More and more people are using their smartphones for searches rather than their computers. This means that if your website isn’t optimized for mobile devices, consumers will be unable to find or use your site on their device.
If you don’t utilize mobile optimization, you’ll miss out on a huge percentage of potential customers for your business.
4. Content Clusters to Improve SEO
Google is constantly changing their algorithms, and with a recent change, the idea of content clusters has become more popular.
It’s no secret that creating industry related content is a great way to improve your SEO. But moving into 2019, you should be creating several pieces of content related to one broad topic.
Creating a bunch of content pieces related to a specific part of your industry tells Google that you’re an expert in your field, which will help to improve your SEO.
Master These Digital Marketing Trends for 2019
If you want to get ahead of your competition moving into the new year, get started on practicing these digital marketing trends right away!
Contact us today for all of your marketing needs so we can help you start the new year off right.