Your business’s marketing strategy has a profound impact on the overall success and image of your business. One of the strongest tools you can have in your toolbelt is a strong marketing agency. Hiring a marketing agency, though, presents its share of challenges. Marketing isn’t as straightforward as it may often sound. You want the best return
You may think you can handle your own digital marketing. You have social media accounts, you can write a blog, you can use pre-designed WordPress themes for your web design. That’s all you need to be a digital marketing expert, right? Wrong. The digital marketing landscape is constantly changing. Digital marketing campaigns require avid attention and
According to the U.S. Small Business Administration, a successful business should be spending a total of 8% of their total revenue on marketing. This figure is recommended because, put simply, marketing is the lifeblood of any business operation. But, marketing a business successfully can take huge amounts of time, resources, and human capital. This is why many
In today’s world of online digital marketing, traditional marketing tactics can be overlooked. But it is often some of the old school ideas that result in big returns. Take a look at some of these ideas and see where you need to shift your efforts to go where your competitors have abandoned. 12 Traditional Marketing
Follow my blog with Bloglovin Putting a Marketing Plan together does not have to be complicated. When deciding how you want to market your product there are five essential steps to giving you and your product the best chance of getting noticed. A marketing plan will give you an edge in the market that you
Sales and marketing often make the mistake of trying to sell things to consumers. “But that’s their job!” you’re surely thinking. The truth is, however, that selling isn’t an effective marketing tactic, and how you craft and present your marketing message is the biggest determiner of a successful campaign. Instead of trying to tell consumers
Let’s start off with who, exactly, a digital marketing consultant is, and what they do. Digital marketing consultants are skilled professionals with a wide range of expertise in various fields. These include business, communications, psychology, and most importantly, setting marketing strategy. Usually, companies seek out these experienced professionals when they wish to outsource their marketing
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