In roofing SEO, Roofing website page speed is exactly what it sounds like; the amount of time it takes for your roofing webpage to load. Page speed is often measured in one of two ways:
- Page load time: The time taken by your roofing webpage to fully display all of its contents on screen.
- Time to first byte: The amount of time taken by your browser to obtain its first byte from the webserver.
Measuring Page Speed:
To get an idea of how well your roofing website is doing in terms of page speed, Google’s PageSpeed Insights is an excellent source to use for assessment. The site simply takes information from CrUX (Chrome User Experience Report) and then passes it on to two speed metrics: FContentful Paint (FCP) followed by DOMContentLoaded (DCL).
Differentiating Site and Page Speed:
You may have noticed that people often mention site speed alongside page speed and may even use the two terms interchangeably. So, what is the difference?
Although they sound similar, Roofing site speed is not to be confused with roofing page speed. Roofing site speed is actually the page speed for a sample of page views on a site.
Improving Page Speed:
Just like all other aspects of roofing SEO, Roofing website page speed is simply another important feature to ensure that your roofing content is another step closer to optimization.
According to roofing SEO experts, Google actually uses site speed in its algorithm to rank your roofing website. Moreover, a slow page speed means that search engines will crawl fewer roofing webpages within their allocated budget therefore adversely affecting your indexation.
Furthermore, page speed makes for a better user experience. Roofing Websites and Roofing pages that take a longer time to load have high bounce rates. Similarly, these roofing website pages have been recorded to have a low average time that users stay on them.
Because of the significance of page speed in SEO, it is important for you to ensure that your page is on the right track. Here are 8 easy ways to increase your Roofing website page speed.
Compress your files:
By making use of softwares such as Gzip, minimize files (CSS, HTML, and JavaScript) greater than 150 bytes.
Lighten the load:
A straightforward way to do this is to optimize your code by removing all unnecessary characters including unused codes, code comments and formatting.
Decrease redirects:
As mentioned earlier, people do not like waiting long for their content to load; the more the number of redirects, the higher the bounce rate. Therefore reducing the number of redirects increases roofing website page speed.
Avoid and minimize the use of blocking JavaScript:
Often, browsers may come in contact with a script as they are building a DOM tree. This delays the loading time of your roofing webpage as your browser must stop and execute the script before it can move on. Minimizing the use of blocking JavaScript can help fix this problem.
Caching is your friend:
Browsers cache a lot of data enabling them to load the roofing webpage faster if the user visits it again. Be sure to check when your cache expires and renew it before then.
Fix performance bottlenecks:
From the traffic a page receives to the resources it uses, it all affects your server response time. By fixing performance bottlenecks such as a lack of suitable memory, slow database queries and slow routing, you can greatly improve your server response time and roofing website loading speed.
Using a content delivery network:
These networks divide the load of transporting the content. Basically, by storing copies of your site at a number of data centers, users have a quicker and trusted approach to your site.
Lighten the load further:
Although the images in your site may make it more attractive, your users would never be able to see them if they are too large to load. Moreover, their large size would decrease your roofing webpage loading speed. To avoid this, ensure that your photos are not too large, are present in the correct format and are compressed.
The other factors involved in SEO of your roofing website are ON-page roofing SEO optimization, SEO copywriting, roofing website page speed optimization, link building and roofing keywords research.