Are you wondering what the difference is between a splash page vs landing page? When planning your website, knowing the differences between these pages, as well as their purpose, can help you create a successful site. Keep reading for an explanation on these pages, and how they differ so, you can figure out what pages
Around 59% of business owners experience a crisis at some point. There are certain things you should do when your company experiences an online PR crisis. About 53% of PR crises are due to controversial company development. Nearly 43% of PR crises are negative or critical new media campaigns. You never know when you’ll need serious PR crisis
The Latest Digital Marketing Techniques And How To Use Them For Your SEO The digital market field is rapidly changing, and it can be difficult to stay ahead and keep up with the pace of the landscape. Year in and year out, there seem to be new strategies or trends that businesses have to follow
Don’t Be Fooled By These Common Myths About Marketing A Small Business Online The use of digital marketing strategies offered by a top Boston marketing company have successfully played important roles in turning small businesses into large organizations without needing to invest a significant part of their revenue. With all the information needed to grow
There are 27.9 million small businesses in the United States, which means no matter what field you’re in, you’ll have competition. If you hope to get ahead of the competition, you need to master the art of digital marketing. In the age of technology, there’s just no way to get around that fact. Your business
Videos and infographics are a vital part of a successful and comprehensive content marketing strategy. According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short
Podcasts are a great way to reach new demographics, engage your existing audience, and entertain listeners with valuable information in an interesting format. But if you’re exploring new opportunities for content marketing and have never dabbled in podcast recording before, then the process may seem quite daunting. However, recording a podcast isn’t all that difficult
Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation. There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question. When it comes to keeping up the ever-changing world of digital and
Content Marketing Trends come and go but these 3 areas are gaining momentum. With the expertise that you have in Marketing, content marketing is by no means a stranger. The universal, known fact is how important content marketing is to your specific niche. The hard part about Content Marketing Trends is that trends are always changing
Web design encompasses many elements of design and function but it really boils down to having a strategy to producing a fantastic asset for business growth. We’ve now had over 20 years to adjust to the idea of the Internet and websites, which means that we’ve got a lot more experience with designing for the
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