Category: SEO

Roofing keywords Research

Guide to Roofing keywords research for Roofing SEO

The first step in roofing company SEO is doing Roofing keywords research and analysis. This step helps you find the right roofing keywords to target. All your content is based on this research, so you must give it proper time and attention. This research revolves around finding the search terms which your targeted prospects are searching

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seo leads

SEO Leads 101: How to Leverage SEO to Generate Leads

Paid ads can be a quick way to generate website traffic that you can convert into leads but SEO is still the traffic king. Organic search results get roughly 20 times more traffic than paid search results so SEO should be part of your lead generation strategy. But not all traffic is created equal. Let’s

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seo trends

Staying in the Loop With SEO: The Top SEO Trends of 2019

You have a website, it has a good design, but you are not getting good traction. You’re nowhere on the search engines and may be wondering why. The reason could be as simple as a poor application of SEO. SEO trends are changing every other day because search engines are becoming more intelligent. You’ll find

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benefits of SEO. SEO, Local SEO

Learn About the Top 7 Benefits of SEO for Your Web Page

Are you wondering if your website needs SEO? Check out the benefits of SEO today! Building a website takes time, effort, and knowledge about search engine preferences. Anybody can drop and drag to make a site look pretty, but most people do not know how to reap the benefits of SEO. SEO stands for search engine

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Buyer Personas

What exactly is a Buyer Persona, anyway? (And Why It Matters to Small Businesses)

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the

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seo content marketing, seo, content marketing, boston seo, marketing consultant

5 Steps to improving website performance through SEO Content Marketing

SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines.  The practice of improving organic search performance is called  Search Engine Optimization (SEO).  The goal of SEO is to bring more

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seo terms, boston seo, small business marketing

SEO 101: 10 Basic SEO Terms Every Business Owner Must Know

Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation.  There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question.  When it comes to keeping up the ever-changing world of digital and

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Content Marketing Trends, Content Marketing, SEO Marketing, Influencer Marketing

3 Content Marketing Trends that will continue to shape SEO in 2018

Content Marketing Trends come and go but these 3 areas are gaining momentum. With the expertise that you have in Marketing, content marketing is by no means a stranger. The universal, known fact is how important content marketing is to your specific niche. The hard part about Content Marketing Trends is that trends are always changing

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