It’s estimated that over 45 percent of all Google searches are geared toward local information. That means that your local SEO is crucial to the life of your business. It may seem like small towns operate on a word-of-mouth basis, but even word of mouth is supplemented by a Google search or two these days. Think about
Are you wondering if your website needs SEO? Check out the benefits of SEO today! Building a website takes time, effort, and knowledge about search engine preferences. Anybody can drop and drag to make a site look pretty, but most people do not know how to reap the benefits of SEO. SEO stands for search engine
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the
SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines. The practice of improving organic search performance is called Search Engine Optimization (SEO). The goal of SEO is to bring more
Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation. There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question. When it comes to keeping up the ever-changing world of digital and
Content Marketing Trends come and go but these 3 areas are gaining momentum. With the expertise that you have in Marketing, content marketing is by no means a stranger. The universal, known fact is how important content marketing is to your specific niche. The hard part about Content Marketing Trends is that trends are always changing
Voice Search SEO is the latest trend emerging in the world of SEO. The way people are search for information online is changing. More and more people are using voice search on their, tablets, smartphones or voice assistants. You see it everywhere from Amazon Echo to Google Home devices. This shift to searching for information
An SEO Audit is not something you wake up in the morning get excited about. For many business owners, the word audit is enough to make them dry heave. Companies subject themselves to rigorous and often stress-inducing audits to satisfy a third party, such as a financial regulator and safety measures. In digital marketing, however,
SEO Link Building is the most critical skill that you can develop to organically grow the authority of your website. With the surge of information available at individual’s fingertips online these days, tactics to share your content and web page with a target audience are becoming increasingly difficult to manage. One of the main tactics
What is an SEO keyword? SEO keywords are the words or phrases in the content on your website that make it possible for people to find you in the search engines. The keywords that you use should be the same language that your potential customers use to find your products or services. If you do business on
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